As the highly successful outsourced sales and marketing firm launch their newly re-branded website and logo, Source Marketing Direct offers advice on how to re-brand a business successfully.
Source Marketing Direct is an outsourced sales and marketing firm based in central London. The firm works with many different clients throughout the UK and pride themselves in their ability to help clients build stronger more meaningful connections with customers. Through face to face interactions and presentations, Source Marketing Direct help clients from the charity, business, technology and health sectors to gain a deeper understanding of customer needs and adapt their services to ensure these needs are met. By taking a fully customer centric approach, Source Marketing Direct are able to gain impressive results for all their clients by dramatically increasing both customer acquisition and retention rates and a high ROI.
Source Marketing Direct has been running since 2001 and in that time the marketing industry has seen some considerable changes. The advances in digital technologies over the last 13 years has led to the market becoming more interactive and Source Marketing Direct wanted to reflect this change by redesigning their website to include a range of new user friendly features. The firm’s new logo has also received a revamp, with the firm creating a sleek new design which not only meets the needs of today’s modern market, but also echoes Source Marketing Directs impressive growth and vibrancy in the direct marketing industry.
Source Marketing Direct made every effort throughout their re-branding to ensure the core values and brand identity weren’t lost in the process. As brand awareness experts, the firm have helped many of their clients improve their branding in order to appeal to a wide customer base and are fully aware of the risks involved in re-branding a business. To help other businesses successfully re-brand, Source Marketing Direct have offered the following advice:
1) Re-branding is a long process; before any decisions are made businesses should take time to determine exactly how they would like to be perceived by customers and what the overall goals of the re-brand are. Rushing into a re-brand without considering these factors will only isolate and confuse both existing and potential customers.
2) Re-branding can be expensive; when businesses are changing their entire image it needs to be fluent across all platforms which requires a lot of updating. Source Marketing Direct believe it’s important for businesses considering re-branding to be aware of the work and cost of re-branding and to ensure there are enough funds left afterwards to continue the day to day running of the business.
3) Re-branding does not always lead to success. If a business is not seeing desirable results Source Marketing Direct urges them to look at every aspect of their operation before considering a re-brand, in case there are any other underlying issues responsible for the disappointing results.