London-based direct sales and marketing agency suspect individuals from sporting backgrounds are more ambitious and likely to succeed than those that have never played team sports.
The month of January is set to be a stellar month for sport and exercise, with many people planning to integrate sport and exercise into their New Year’s resolutions. However as well as the many health benefits of sport and exercise, Source Marketing Direct, a London based sales and marketing firm believe sport can also be good for the careers of business professionals and budding entrepreneurs. To show the true extent of the relationship between sport and business, the firm are planning to launch a study into which sporting attributes contribute to success in the business world. The firm hope that through the study they will be able to reveal how the skills developed through exercise and team sports can help to build a successful career in business.
There are many high profile entrepreneurs who have cited their sporting experiences as a major factor if their business success. Michael Barrington-Hibbert, the CEO of a successful talent acquisition company for example is an ex professional football player who played for Chelsea. When asked what he credited his business success to, the ex-football player claimed that the structure and discipline of team sport provided him with the necessary skills to survive the corporate world, whist the competitive nature of football helped him to push through and strive to be the best in his chosen industry. Barrington-Hibbert revealed this information in an interview with The Guardian. The article, which was titled ‘On your marks, the entrepreneurs with a background in professional sport’ was published on 5th November 2014.
As well as the competitive edge sport instills in business professionals, Source Marketing Direct believe that team sports can also help future entrepreneurs to improve their communication skills and work together with others in order to build a solid business. There is a common misguided view that entrepreneurs must go it alone to succeed, and although the business world can be a ‘dog eat dog’ world, in truth every entrepreneur must build strong business relationships and learn to collaborate with other talented individuals in order to create a strong foundation from which to launch their businesses. The firm strongly believe that team sports can help business professionals to recognise the strengths of others and work with these strengths to develop a well-rounded business.
Source Marketing Direct believe that the skills needed in business such as discipline, time keeping, goal setting and team work are all vital skills also needed for business and are excited to see the results of their planned survey. The firm are keen to see more budding business professionals take a more active interest in sport and believe that this could see a rise in the number of strong and successful entrepreneurs in the next few years. The firm expects to conduct their new survey over the next few weeks.
Source Marketing Direct is an outsourced sales and marketing firm based in London, specialising in providing innovative direct marketing solutions to businesses across the UK. The firm work closely with all their clients to create a highly detailed and personalised marketing campaign, designed to heighten customer engagement and increase sales. Source Marketing Direct meet with customers face to face on behalf of their clients to ensure that their needs and being met and to promote a positive customer experience. This approach to customer service and marketing has been proven to increase customer acquisition rates and improve their clients’ customer loyalty.