Youth unemployment may be on the rise, yet Source Marketing Direct are choosing to remain positive, believing that more companies are now beginning to recognise the unique range of talents a young workforce can bring to business.
New research has found that businesses are finally beginning to act on the issue of youth unemployment, however small and medium enterprises could be doing a lot more than current statistics suggest. Research reviewed by Source Marketing Direct, a London based sales and marketing firm found that the number of organisations employing those between the ages of 16 and 24 rose to almost 79 per cent in 2014, compared to the 73 per cent achieved in 2013. However whilst 93% of large companies may be willing to take on the challenges or hiring a younger workforce, only 58% of small businesses are currently employing young people. Source Marketing Direct was disappointed by the small business results and believes that for smaller businesses looking to grow and innovate a younger workforce can be a huge asset. Younger workers bring a sense of energy and a unique drive that older workers can sometimes lack, which in the rocky sometimes unpredictable world of small business can be a vital and much needed resource.
Source Marketing Direct understand that perhaps for many small businesses, investing the time and money in providing young staff with the adequate training isn’t always viable as many small businesses have extremely limited resources. However the firm believe small businesses can still play a major role in supporting and preparing young people before they enter the workplace. Organising work experience days or internships will give young people the necessary experience and connections needed to understand the basis principles of business and give them a head start when the time comes for them to start a career. Source Marketing Direct are urging as many small businesses as possible to give younger workers a chance as they believe the skills they can bring to the workplace could drastically help businesses to not only keep productivity high, but to also stay relevant in today’s fast paced, ever changing marketplace.
Source Marketing Direct themselves actively work with young people through their own business development program. The program is open to all the firm’s young representatives who are interested in progressing to leadership and business ownership. Through the program, representatives can learn about vital business practices, as well as improve their leadership and management skills. Over the years Source Marketing Direct have helped a number of representatives complete the program and successfully open their own firms within the industry.
Source Marketing Direct is a London based sales and direct marketing firm that specialises in face to face marketing and in store promotions. The firm works closely with each of their clients to design and implement a campaign unique to their individual needs and brand identity. To get the most out of each campaign, the firm meet with their clients’ customers one on one, which helps to build more meaningful and lasting customer relationships and boosts their clients revenue.