Everyone aspires to be successful in their own way, however many often question whether some people are born with a greater ability to achieve or whether success is influenced by external factors. In search of answers, Source Marketing Direct has investigated the so called ‘Science of Success’.
There’s no doubt that success is a subjective notion – what one person may deem as successful, another may not due to their own personal goals and experiences. Whatever the parameters and definitions of success, it would seem that everyone is striving for it. The question “what is the secret to success?” is the fourth most popular search on google under the “what is the” heading. Everyone aspires to be successful in their own way, but many are still questioning whether being successful is dependent on natural born traits or external factors? Sales and event marketing specialists Source Marketing Direct have also found themselves pondering this question, and in the search for answers have reviewed a handful of important studies relating to achievement and success.
Confidence vs Competence
In their own research into success, authors Katty Kay and Claire Shipman found that success is just as dependant on confidence as it is on competence and skill level. After reviewing a great deal of studies into success they discovered that without confidence, people are less likely to act, even if they possess the required skills to succeed. The first step towards any goal is always the hardest, and Source Marketing Direct believe that in order to achieve success individuals must expose themselves to challenges. By experiencing new situations, it helps build up the confidence needed to drive them towards success.
Social Skills
Social skills play a big role in achieving success, as they allow an individual to communicate effectively and create a buzz around their ideas. According to research conducted by University of California Santa Barbara, the most successful business professionals are highly skilled in both cognitive and social areas, with the smart and socially adept being todays highest earning business professionals.
Growth
A person’s mind-set can greatly affect their ability to achieve success. People with a ‘fixed’ mind set believe that many traits are unchangeable, and that avoiding failure is the best way to show others that they have the necessary skills and intelligence to succeed. However, by having an open mind and embracing growth, people can learn to embrace failure and use it to their advantage. This means that they take on more challenges and risks and are better equipped to handle the unexpected, which in the unpredictable business world is vital.
Source Marketing Direct is a London based sales and direct marketing firm that help businesses throughout the UK to boost their customer acquisition and sales. Through face to face interactions and presentations the firm are able to learn more about their clients’ customers and tailor a service which meets the individual needs of each consumer. By personalising the customer experience and taking the time to listen to customers, Source Marketing Direct are able to develop and nurture stronger customer relationships for their clients, which encourages greater brand loyalty and helps their clients to achieve a greater market reach.