Despite business owners currently having more confidence in the economy than in previous years, many are aware that the outlook is often unpredictable, and for business growth to take place, specific strategies must be developed so that a business is able to adapt and succeed no matter the state of the economy. These strategies must focus on the core fundamentals of business and take into account how growth can be achieved on a limited budget, should the economy falter, and whether the skills and talents of workers are fully being utilised to support fast, focused growth. Through their own experiences as one of London’s fastest growing sales and marketing firms Source Marketing Direct believe that there are 3 essentials which businesses must be utilising if they are to surpass their growth potential. To help more businesses succeed in 2015 the firm have detailed these essentials below.
Customer Relationship Management
Customer relationship management, Or CRM allows businesses to keep track of their customer interactions, buying trends and emerging customer behaviours, which is a business is planning on executing a growth strategy is vital to ensure revenue and income remains high. As well as keeping track of customer information CRM tools can help businesses increase their financial opportunities by maintaining positive relationships and pinpointing new trends which could lead to better product development and more revenue. CRM is also useful for tracking and analysing business performance allowing any issues to be recognised and dealt with efficiently.
Leadership
MD Hector Montalvo heard Mike Tyson once say, “Everyone has a plan until they get punched in the face!” This means that no matter how well a team may work together, they will always need a plan to achieve an objective. Inevitably, there will always be issues that appear that could effect the final outcome, and so without a strong team in place that can withstand and deal with these challenge effectively, things could soon start falling apart. Additionally, without the guidance of a strong leader a business is likely to find growth extremely difficult. ‘It doesn’t matter how great a team may look on paper, just like in sports, great business teams lose when the leader doesn’t show up!’ states Managing Director of Source Marketing Direct Hector Montalvo. However, positive and growth driven leadership isn’t only about providing direction, leadership is also about passing along knowledge and skills to the next generation and supporting their development so that there is a strong pipeline of leaders waiting in the wings to support future business expansion.
Business Intelligence Tools
Business Intelligence tools allows businesses to easily analyse complicated data, providing real-time, interactive access and manipulation of information, which provides the business community with a means to really get to grips with the goings on of their business. This data helps businesses make better informed decisions and work on strategies relating to performance, whilst reducing the potential for human error.
Source Marketing Direct is a London based sales and event marketing firm that offers businesses with the means to grow their audience and increase sales. Through direct marketing principles the firm create campaigns unique to each client’s brand identity, and implements them throughout retail venues across the UK. The firm meet with their clients’ consumers face to face which allow them to build better customer relationships and secure stronger leads for their clients.
Source Marketing Direct has grown substantially over the last couple of years. The firm kicked off 2015 by relocating their head office to Southwark, central London. the move was a result of the firm’s continued success and a larger base was necessary so that the firm could continue their current recruitment drive, grow and develop new leaders and expand their market reach to beyond the UK.
With a new headquarters and more talented leaders emerging than ever before Source Marketing Direct are confident for the future and have hinted at future developments for the business in the coming months.