The continuous growth experienced by London based firm, Source Marketing Direct, made entrepreneur and managing director of the company, Hector Montalvo the perfect host for the latest entrepreneur seminar. Developed for new business owners who want to gain ground in the direct sales and marketing industry, Montalvo invited many of the business owners he has mentored in recent years “The meeting was a great success”, says Hector Montalvo.   “It is amazing to see motivated entrepreneurs who want to learn and see the great potential of the direct sales and marketing sector”, explains Hector Montalvo.

During Saturday’s seminar, successful entrepreneurs were invited to speak on topics such as ‘Fast track to business ownership’, ‘Attributes of successful people’, ‘Common mistakes and how to avoid them’, Entrepreneur vs. Employee Mentality’ as well as ‘Building teams’. One of the speakers was Hector Montalvo himself, who has been running the successful and reputable business Source Marketing Direct for twelve years. In 2009, Hector Montalvo was rewarded with the ‘Outstanding Achievement Award’ for four years running, for leading in outstanding sales, quality and profitability. Furthermore, he received the ‘President’s Club Award’ in recognition of his outstanding organisational growth and leadership.

Despite the recent economic climate, up to 253,000 new companies have joined the ranks of Britain’s 4.6 million private sector businesses during the past year (shell.co.uk). Hector Montalvo is astonished by the amount of new talent looking to succeed in business.  The new breed of UK entrepreneurs seems determined, resilient and optimistic and do not consider blaming economic challenges for business failure (shell.co.uk). ‘I want to say a special thank you to our guest speakers, who each shared personal challenges they have overcome to succeed in business. They have shown anything is possible – very inspirational’ adds Hector Montalvo.

The seminar at the Guoman Tower Hotel was followed by a private dinner hosted by Gaucho at More London Riverside, one of London’s top restaurants. “We wanted to provide networking opportunities. The dinner was a great possibility to ask questions and talk to the speakers and other individual business owners in the organisation in a more intimate setting”, explains Hector Montalvo at Source Marketing Direct. Research confirms that the support most valued by 47% of the new generation of entrepreneurs is advice lent by existing business people. “The feedback has been great. Entrepreneurs who are planning to start up their own business were excited to meet with successful company directors from the sales and marketing industry who have started from scratch and worked their way up to become successful business leaders”, says Hector Montalvo.

Source Marketing Direct has high goals for the coming years. The direct sales and marketing company with offices currently in Greater London, Bedfordshire, the Midlands and Scotland, is planning to expand into further markets and develop the capacity to service international clients.

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Source Marketing Direct uses tried and tested marketing and sales systems which have been replicated over time. These techniques have been proven to work effectively no matter what market they are used in, which client they are used for or whom they are performed by. This is what has allowed Source Marketing Direct to be so ambitious and widen its scope to new markets for prospective growth during the economic downturn in the UK.

Source Marketing Direct’s sales techniques work on a very simple premise; regardless of economic circumstances, demographic and location, a certain percentage of the population will be interested in buying the product or service on offer. Whereas indirect marketing strategies rely on the consumers seeing their advertisements and approaching the company to buy, Source Marketing Direct actively source new customers by bringing the service or product to them. Not only is this more convenient for the customer, but it provides them with a personalised service which also results in increased brand loyalty and customer retention rates and at the same time saves money for the firm’s clients.

The firm have not only survived but grown extensively throughout Britain’s recession due to the appeal of their tried and tested business model. At Source Marketing Direct they are only paid on the success of their results for their clients; meaning that they provide a cost effective and appealing service for a company’s marketing budgets. This business model has appealed to increasing numbers of clients, and with more businesses outsourcing their sales and marketing to the firm, Source Marketing Direct have been allowed to grow and expand as other companies have forlornly gone out of business.

The firm strengthens their business model by choosing to work with industries that are recession proof. ‘We choose to promote and market products that are needed by everyday people. Charted yachts or property are niche markets. We choose to work with a broader scope of everyday useable products that no matter what the market condition they will always be in demand,’ states Hector Montalvo, Managing Director at Source Marketing Direct.

The firm does not only bring benefits to their clients, but also to their client’s customers. By working with industries that are in constant demand the firm does not have the need to take on the traditional hard sale approach. Source Marketing Direct work with clients that offer services that reduce personal expenditure or allow consumers to contribute to local communities and restore the economy. Due to the fact that these services appeal to customers, the firm will be able to acquire large numbers of customers for their clients.  And not only does the nature of the service appeal, the sales and marketing strategy is personalised for the customer which has been proven to increase customer acquisition and retention rates.

So as many UK businesses are recovering from a hard time during the recession, at Source Marketing Direct the firm is only looking forward to repeated growth and success for the future.

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The Monaco Grand Prix is one of the most hotly anticipated events in the Formula One calendar. The race has been running since 1929 and is considered one of the most demanding and dangerous Formula One tracks in the world. The Monaco Grand Prix is a prestigious event, attracting rich and famous visitors from around the world to its scenery, Mediterranean climate and exclusive parties. Source Marketing Direct managing director Hector Montalvo explains that the choice of the Monaco Grand Prix was down to him and several of Source Marketing Direct’s clients’ shared love for Formula One: “It’s great to find common ground with clients, and events such as this allow us to build stronger professional relationships – which help all parties concerned. Also, as business owner you really are working 24-7, so it’s nice to occasionally mix business with entertainment, and swap the grey skies of London for a sunnier climate for one weekend!”

Hector Montalvo and Source Marketing Direct representatives were in Monaco to discuss 2014 strategy planning with clients. “Source Marketing Direct has achieved a lot in the last 12 months; we have increased profits quarter on quarter and signed a new media client. It’s important to sit with the clients and take time to devise a watertight strategy to ensure we have direction for the year ahead. When a company such as ours is growing at such a rapid pace it is essential to manage that growth to optimise ROI for our clients,” explained Hector Montalvo, managing director at Source Marketing Direct. Thursday, Friday and Monday were mainly concerned with meetings whilst the racing took centre stage on Saturday and Sunday. Hector Montalvo and associates enjoyed the view of the racetrack from a yacht, while the social event of the long weekend was attending a private function with Eddie Jordan and the Ferrari racing team on the Monday evening following the race. Hector Montalvo of Source Marketing Direct enthused: “It was fantastic to meet my Formula One heroes in person. The amount of work ethic, dedication and skill required to become a driver is simply awe-inspiring, and something that resonates for me as a business owner. You have to have that competitiveness, drive and passion to succeed in business and meeting the drivers in person really drove that message home.”

Source Marketing Direct provides outsourced marketing and sales services for clients in the non-profit and media industries. The firm has branches in London, the South of England and Scotland.

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Last week, Hector Montalvo of Source Marketing Direct hosted two meetings, one at the Park Plaza hotel on London’s embankment and the second at a business centre in Manchester City Centre.  As Managing Director of an outsourced sales and marketing firm, Source Marketing Direct based in the USA and the UK, Hector Montalvodemands quality leads from suppliers resulting in quality acquisitions for his firms’ clients.  Hector Montalvo used this meeting to share his 11 years worth of experience to educate other potential and existing business owners of the importance of quality leads.

Also present at the meetings were business clients who outsource theirsales and marketing to specialised customer acquisition firms such as Source Marketing Direct. “The better the quality we can provide, the more that leads to renegotiating rates for higher profits in the future. We invited clients to observe the presentation so they can see the effort being put in to improve the service,” says Hector Montalvo.

At Source Marketing Direct, providing their clients with quality acquisitions is essential.  Quality acquisitions are beneficial for both Source Marketing Direct and their clients.  For Source Marketing Direct, if they provide their clients with quality acquisitions, there is a higher likelihood that future re-investment will occur.  And as for their clients, the higher the quality they receive then the better their customer retention rates and customer loyalty, which will result in more money for the company.

Hector Montalvo has hosted numerous business conferences and meetings during his 11 year ownership of Source Marketing Direct.  He has extensive experience of processes and strategies that work and result in successful businesses not only in the UK but also in the USA. Hector Montalvo does not only deliver his speeches to other entrepreneurs and business owners, but can also deliver talks to clients, to ensure that a constructive link is upheld between business and clients. Communication between businesses and business clients is imperative if a business is to succeed, for clients to be happy with the service provided; and both can make high profits.

After the meetings in both London and Manchester, Hector Montalvo felt affirmed that the clients who attended, left feeling confident in the services that are provided to them.  Source Marketing Direct will uphold this relationship with their clients to ensure that quality leads are always provided for future business with the firm.

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The UK economy was at risk of heading into its third recession in four years, according to research by BDO accountants. The economy grew in the third quarter of 2012, but contracted by 0.3% in the final quarter. Speculations of the triple-dip recession were due to concerns of the economy contracting for another quarter, meeting the technical criteria for a recession of six months of falling output. Source Marketing Direct reports that the small growth between January and March was enough to stop the economy falling back into recession. “The possibility of a triple-dip recession was a big concern in the media, in part due to the negative effects the cold weather in Quarter 1 had on the retail and hospitality sectors. The growth we have observed is encouraging, and although the economy has a long way to recover, I don’t believe Britain will sink further into a recession. Both consumers and businesses are far savvier than they were 4 years ago. Better risk analysis strategies have been implemented and the nation as a whole is beginning to spend again,” stated Hector Montalvo, Managing Director of Source Marketing Direct.

Source Marketing Direct is based in London and provides outsourced event marketing services for national clients. The firm considers small businesses to be the key to the country’s future economic recovery. The Federation of Small Businesses states that small and medium-sized enterprises (SMEs) account for 99.9% of all private sector businesses in the UK and 59% of private sector employment. Small businesses alone – those with less than 50 employees – account for 47% of private sector employment and 34% of turnover. London in particular is a hub for small business, with over 800,000 private sector businesses in the capital. “Small businesses are the lifeline of a successful economy,” says Hector Montalvo of Source Marketing Direct. “They make up a vast proportion of private businesses and provide more jobs than large companies. If we look towards emerging economies like India and Brazil, their growth is driven by entrepreneurship – small businesses drive economic growth by creating competition, which drives standards and trade opportunities. I think the only way for the UK to recover the economy back to pre-2008 standards is by supporting small businesses. Implementing measures such as reducing corporation tax for small businesses and improving access to finance for start-ups would be a great move.”

Source Marketing Direct is among Britain’s SMEs that have grown throughout the economic downturn.  They currently have representation in 5 UK markets and are researching further expansion by July 2013.

http://www.cityam.com/article/business-surveys-suggest-third-recession-starting

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On the 27th April 2013 Source Marketing Direct Managing DirectorHector Montalvo went to the Incipio Academy in London to see renowned speaker Eric Thomas on his UK 2013 tour.  Hector Montalvo was also fortunate enough to have the opportunity to meet with Eric one-on-one after the dinner.

Hector Montalvo of Source Marketing Direct is an avid follower of the inspiring career of Eric Thomas.  Renowned speaker, educator, author, activist and minister obtained his masters degree in 2005; after formerly dropping out of high school.  And currently, Eric Thomas is pursuing his PhD in Education Administration at Michigan State University.  Eric Thomas is rising to National prominence by delivering high energy messages that encourage people to live up to their full potential by breaking the cycles of crime, hopelessness and despair that many face daily.

After the dinner, Hector Montalvo was able to meet with Eric Thomas. ‘I explained to Eric that I wasn’t there for motivation but to express my gratitude and respect for his accomplishments up to date. I also simply wanted to thank him for reminding me the importance of constantly seeking improvement. As business, and life coaches for that matter, sometimes we get caught up always being the teacher and giving the information that we forget to still be a student and better ourselves. Also, on a personal note, I feel like his values that he shares has helped me put a lot of things in perspective and has help me, not only become a better businessman, but a better friend, husband, and father.

Hector Montalvo established outsourced sales and marketing firm Source Marketing Direct over 11 years ago and the firm now operate in both the USA and the UK. Like Eric Thomas, Hector Montalvo has extensive motivational speaking experience and his sales and marketing company often host business workshops; developed to offer advice and guidance on moving from self-employment to business ownership.

Inspired by the career of Eric Thomas, entrepreneur and small business owner Hector Montalvo was recently guest speaker at a sales and marketing conference in Birmingham and keynote speaker at a business conference held in Glasgow.

Hector Montalvo believes that success is about how people have overcome obstacles and bounced back from misfortune or challenges. The Managing Director of Source Marketing Direct also believes that success through determination is highly admirable, which is one reason why Hector Montalvo feels inspired by Eric Thomas who has knowledge of the pains of like but still continues to inspire people from all walks of life to break bad habitats and reach to new levels of personal achievement.

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Source Marketing Direct’s Managing Director, Hector Montalvo appeared as a guest speaker at the Birmingham Sales Conference this weekend. Held at the Hilton Metropole Hotel, the event saw over 120 attendees take advice and inspiration from the 6 speakers who addressed every-day issues faced by small business owners.  Montalvo spoke of working with the right people as a key area small business owners could benefit from if implemented correctly.

‘Investing in relationships with suppliers and contractors to grow your business is more cost-effective than trying to buy in skills and talent’ states Hector Montalvo.

Source Marketing Direct has representation in 6 UK markets and is in the process of targeting a further 2 locations in the coming months. Their growth throughout the UK recession has been attributed to Hector Montalvo’s investment in people and business strategies.

The Chartered Institute of Personnel and Development state in a recent case study, (http://www.cipd.co.uk/binaries/5938%20LTW%20employer%20leaflet_WEB.pdf) recruiters advise attitude rather than experience should be the priority for companies. They claim if candidates have the right attitude, motivation and work ethic, the rest can be taught on the job, including technical skills. Source Marketing Direct’s MD agrees ‘It’s time for small businesses to emerge from the economic downturn with a fresh mentality where harnessing the benefits of a truly diverse workforce, through ambitious freelancers and suppliers is an everyday business practice’.

Hector Montalvo promoted the benefits contact workers can offer a business in his speech on Saturday. He stated ‘Freelancers can instantly provide advanced sales skills while being very cost-effective for a small business. Investing in the right freelancers can be hugely beneficial for sales growth and business development.’

Source Marketing Direct business partners attended the conference to see Montalvo speak and reported the information covered by all 6 speakers as ‘insightful’ and ‘progressive’. Overall feedback from the event suggests it provided relevant information and evoked excitement among the attendees.

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Hector Montalvo is a distinguished public speaker in the sales and marketing industry; so it comes as no great surprise that he was chosen as guest speaker at this quarter’s sales conference held in Birmingham on 20th April 2013.  As an entrepreneur and Managing Director of Source Marketing Direct Ltd, Hector Montalvo is a wealth of information and experience on identifying key drivers in sales and how best to invest in those key people.

Hector Montalvo will speak to some of the top entrepreneurs and self-employed sales professionals within the direct sales and marketing industry at the event held at the Hilton Metropole on 20th April 2013.

‘I am delighted to be invited as a guest speaker for the conference in Birmingham’ said Hector Montalvo.  ‘Every conference that I am invited to speak at is just as significant as the next, and I am proud to be able to share my 12 valuable years of practical business ownership with other entrepreneurs’added Hector Montalvo, Managing Director of Source Marketing Direct Ltd.

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Brand positioning is the placing of a product in the marketplace, in order for it to have a specific place in the consumer’s mind. The Management Study Guide article ‘Brand Positioning Strategy’ describes brand positioning as “creating points of similarities and points of difference” between separate brands. Brand positioning can involve areas such as target audience, price, context (e.g. time of day) and function. Brand positioning allows products to create a niche in a crowded marketplace where consumers are faced with a vast array of choices.

Source Marketing Direct is following the example of several high-profile brands that are sharpening their focus on brand positioning in order to increase consumer engagement and widen their target audience. The MarketingWeek article ‘Brand potency lies in the power of the people’ describes how Blossom Hill noticed a gap in the wine market which was positioned solely towards high-value ‘connoisseurs’ or price-conscious customers, by focusing on consumers’ attitudes and emotional responses towards the product. Hector Montalvo, managing director of Source Marketing Direct, agrees that the customer experience should lie at the heart of a brand positioning strategy: “What I find interesting about the Blossom Hill example is that they are targeting consumers based on their emotional experiences of the brand, rather than using a straightforward pricing strategy. From our experience dealing with consumers directly over the last five years, we understand that customer service is crucial not only to acquiring, but also retaining customers. Our strength as a direct marketing firm is that we can engage with prospects on a personal level, allowing a greater degree of emotional involvement and interaction with the brand. ”

Source Marketing Direct considers the ‘consumer experience’ as essential to their ability to gain and maintain long-term customers. The firm recently reported an increase in customer acquisition of 5% following the implementation of new customer care policies. Managing director Hector Montalvo explains: “We believe that focusing on the customer’s experience at the point of sale makes the customer feel valued by the brand, which creates more brand loyalty and ultimately more long-term customers.” Source Marketing Direct currently boosts a customer retention rate of 76%, a figure they aim to exceed 80% by the 3^rd quarter of 2013.

Source Marketing Direct in the last five years has expanded into Bedfordshire, Hampshire and Scotland; international expansion is planned within the next 12 months.

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Hector Montalvo, CEO of Source Marketing Direct stresses the importance of customer care as a business owner of an outsourced event sales company. ‘Customer service is an essential part of running a business and it will help differentiate a company from its competitors’’ says the CEO of Source Marketing Direct.

John Tshohl, a recognised customer service expert, explains the value of aligning service strategy with customer expectations. ‘Getting to know your customers will add more value to your business as anybody can lower prices’, says Josh Tshohl. Source Marketing Direct has done precisely that; investing in personalised service has lead customers to purchase on the spot and has also improved loyalty to the brands they promote at events throughout Greater London, Bedfordshire, the Midlands, and Scotland.

Source Marketing Direct recognise the benefit of their customer care strategy as essential to the growth of their business. Source Marketing Direct will differentiate themselves from their competitors but also acquire repeat business from customers. Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers which will have a negative impact on business. The efforts that go into maintaining quality customer service pays dividends over time as according to www.businessfast4ward.co.uk acquiring a new customer can cost 6 to 7 times more than retaining an existing customer.

Hector Montalvo, CEO of Source Marketing Direct says ‘’A Customer care strategy plays an important role in building customer satisfaction, which helps our company to retain loyal customers and increase levels of repeat business’’.

Source Marketing Direct, outsourced sales specialist, focus area for 2013 to constantly look for ways to improve the level of good customer service has certainly paid off. Source Marketing Direct every day focus is on trying to satisfy customers with the right products and services supported by the right promotions and making it available at the right time and location. Hector Monvalto of Source Marketing Direct explains further that in a tight economy this is even more important as every producer is looking for a competitive edge. ‘Long-term client and customer loyalty is a long-term challenge that you must strive for every day and with every transaction no matter how big or small’.

Sources:

http://smallbusiness.chron.com/customer-service-important-organization-2050.html

http://www.businessfast4ward.com/small-business-marketing-strategies-customer-retention-vs-customer-acquisition/

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