Millennials seek purpose, flexibility, and innovation at work, and Source Marketing Direct’s nurturing approach to their organisation’s young talent is paying dividends to their retention and client satisfaction levels.
Fostering an environment that can benefit team members of all demographics has been something Source Marketing Direct have spent the last six months passionately focusing on. Now satisfied with their company culture, the firm have switched their sights to further empowering team members in their current roles to take them to the next level.
Empowering team members is the ongoing process of providing tools, training, resources, encouragement and motivation to perform at the optimum level. Source Marketing Direct believe that their millennial and graduate team members are especially interested in being more in control of their long-term career goals, and have invested a multitude of resources into ensuring they match their lofty ambitions.
While Source Marketing Direct acknowledges that there are many other outsourced sales and marketing companies within the UK that can be considered competitors, the firm believes that their company culture continues to be a big draw for top talent scanning the job market, and an enjoyable attitude to experience on day to day basis.
Source Marketing Direct focus on direct, face-to-face sales through event-based marketing and business solicitations. The privately owned, outsourced marketing firm has thrived in the industry through their belief in entrepreneurial success and professional development, which is highly encouraged and sought after by clients and graduates alike.
Recently, Source Marketing Direct’s Managing Director, Hector Montalvo, spoke about the catch 22 of university – how the topics learned throughout the three years of study might become outdated by the time of graduation. He argues that this is especially in the case in the field of marketing, where the goal posts move constantly as best-practice and consumer trends are ever-changing.
It is because of this that Source Marketing Direct believe they are able to undercut larger sales and marketing firms by offering greater opportunities, that come with larger responsibilities. The firm believes that there really is no substitute for hands-on experience, and occasionally like to test the mettle of their contractors by throwing them ‘in the deep end’ to see how they cope – and more often than not – they thrive.
With this in mind, it’s in the firm’s best interest to fast track millennial and graduate progression towards management and supervisory roles because they believe they possess the fresh perspectives needed to flourish in the sales and marketing industry.
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