Source Marketing Direct Launch new website

Source Marketing Direct Launch new website

It’s an exciting time at the Source Marketing Direct headquarters as they have been devising a new growth strategy, which includes the unveiling of a brand new mobile optimised website.

Direct marketing specialists, Source Marketing Direct are currently in the process of creating a brand new website; the launch is expected next week. The purpose of the new site is to coincide with their 2017 growth strategy, and it will encompass a clean and sharp look that is personalised to the brand.  The choice of design and functionality of the website is based on viewing and using the site on a mobile device and will illustrate the companies culture and work environment.

Today, more than half of all digital content is consumed on a mobile device and in 2014, mobile use surpasses the use of desktop computers.  Today, mobile devices are the leading source of Internet access and account for 60% of digital media time spent, which is why Source Marketing Direct are changing their website to make it mobile-friendly.

Having a mobile friendly website is so important today because people are increasingly doing all things digital, on their mobile.  In 2012, a Google survey found that:

• 74% of visitors were more likely to return a mobile friendly website
• 61% were likely to leave if a site wasn’t mobile friendly
• 67% were more likely to buy at a mobile friendly website

To conclude, Source Marketing Direct state that if a company’s website isn’t mobile friendly, then the company is losing business. It is important to ensure that a website is a mobile friendly so it can load pages quickly, be easily navigated and streamlined with great content.

Based in London, Source Marketing Direct is an outsourced sales and marketing firm that specialises in a unique form of direct marketing.  The marketing strategies that the company use involves creating personalised campaigns that accurately represent their client’s brand. The firm uses direct marketing so that they can connect with consumers on a personal and face-to-face basis which helps to create long-lasting and personal business relationships between the brand and consumer.  This relationship then leads to increased customer acquisitions, brand awareness and brand loyalty for clients.

Source Marketing Direct advise companies not to ignore the trends and to ensure their website is mobile friendly because customers are searching and shopping on mobile devices in increasing numbers.

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