Source Marketing Direct – who were shortlisted for ‘Best Employer’ at the 2019 Southwark Business Excellence Awards – have reacted to sad (yet unsurprising) news that graduates from creative fields are facing poor earning potential in the UK.
Irrespective of their specific field of study, Source believe all graduates deserve to find success and do what makes them happy after their course has been completed.
An article on The Stage claimed that creative arts grads earn 15% less than the average graduate five years after leaving university. Individuals who studied drama, dance, music, or fine art at university were earning just £20,000, while other graduates could expect to earn on average between £26,000 and £30,000 a year – after the same time period.
With this in mind, the firm have issued a statement that they are propelling earning potential of graduates throughout the UK by offering roles based on mindset and work ethic over academic prowess.
“Sadly, talent has never been enough – we see this on a weekly basis. There will be a highly qualified individual with a red-brick pedigree who just can’t seem to adopt a student mentality or growth mindset. Hard work trumps talent in this case, as it does with countless others. If you have that on your side, you need not worry about any earning potential deficit your study has been supposedly tarnished with,” states Source Marketing Direct’s Managing Director, Hector Montalvo.
Source believes that university degrees and apprenticeships develop a unique set of skills, which when recognised by companies in the right way, can help to create a diverse and capable workforce.
However – even in 2021 Source believe many employers are wrongly ‘writing off’ the non-academically minded. The Manchester-based business argues that just because an individual’s strength lies in creativity over science, for example, it doesn’t mean they don’t have the potential to do something spectacular, and opportunities available to them should reflect this.
“We want to ‘level the playing field’ so to speak by giving every individual – graduate, non graduate – an equal shot of building a prosperous future. If you can find your drive, channel a passion, and be willing to knuckle down to achieve your goals, you can dismiss such negatives headlines about your degree or lack of,” added Montalvo.
Source believe they are propelling the earning potential of both graduates and non-graduates by not having their qualifications and experience be the deciding factor of whether or not to take people on to assist with their marketing campaigns.
For more information about Source Marketing Direct, visit their ‘Life at Source’ page on their website.
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