There is nothing more frustrating to a consumer than when a business goes back on a promise, often leaving customers feeling out of pocket in the process. Source Marketing Direct warns businesses of the importance of committing to promises in business and share how to keep customers happy.
A sure fire way to upset customers is by failing to deliver on a promise, claim sales and marketing firm Source Marketing Direct. Everyday businesses are making ever more bold claims to their consumers within their marketing, which they hope will allow them to win out against their competitors and attract hordes of new customers. However, it’s important for businesses to remember that these claims are essentially promises and that failing to deliver on these promises further down the line can seriously damage a business. Due to the emotional connections many consumers make with a brand it’s often extremely distressing when a business goes back on their word. Failing to commit to a promise leaves customers feeling conned and lied to and more often than not, will lead to a string of negative reviews which could drastically effect a brand’s reputation. It also suggests to customers that a business doesn’t value them or their needs which too can effect reputation and cause a business to lose respect from others within their industry.
To avoid causing unnecessary upset to customers, Source Marketing Direct are urging businesses not to over stretch themselves when it comes to making promises. The firm understand that as a business it’s often tempting to promise customers the world, however in reality this is an incredibly risky tactic and could cost businesses dearly down the line. The firm believe it’s far better to over deliver by taking the time to gauge and understand the expectations of each customer. This will allow businesses to continue to keep customers happy without the need to make outlandish and highly generalised promises that are likely to fall flat with the majority of customers. To help businesses utilise this approach the firm have offered the following advice.
Be Proactive
Businesses must be proactive in ensuring they have a full understanding of their customers’ needs and use their initiative to identify key areas in which customers are seeking solutions.
Emotional intelligence
Businesses must have emotional intelligence if they are to develop strong customer relationships. Emotional intelligence is the awareness of yourself and the surrounding environment and provides the ability to influence and manage motivation in others. By having emotional intelligence businesses can connect with their customers and accurately work out what their next move should be in order meet their needs.
Source Marketing Direct is London’s leading outsourced sales and marketing firm. The firm help a number of high profile companies improve their customer relationships and boost sales through face to face marketing interactions. By meeting with customers directly, Source Marketing Direct are able to gain a clear understanding of each customer as an individual and then work with their clients to tailor the products or services on offer to suit their needs. This personalised approach to marketing has allowed Source Marketing Direct to continuously gain impressive results and support their clients as they enter new and exciting markets.