Earlier this week Source Marketing Direct began a direct marketing campaign to help new client, Hello Fresh significantly increase their customer base.
Direct marketing company, Source Marketing Direct recently started a new campaign for their newly acquired client, Hello Fresh. Hello Fresh is a start-up grocer that develops new fresh recipes for their consumers as well as sending them the ingredients to cook them with.
Source Marketing Direct is thrilled to have acquired a client that was voted one of the top 5 start-ups of 2013, by Forbes. The firm plan to start a campaign that will significantly increase the start-up’s customer base.
To do this, Source Marketing Direct has worked closely with their new client to establish their goals and targets. To achieve those targets the firm will put together a campaign that honestly and accurately reflects what the firm does. Then using their face-to-face marketing techniques, Source Marketing Direct will take the campaign directly to consumers, through event-based marketing, in order to build long-lasting, personal connections between them and the brand. This direct marketing process helps to build the clients customer base, as well as improve their customer acquisition, brand loyalty and brand awareness.
Source Marketing Direct understands that customers are people and not just a number and this means that they try to provide the best customer service possible with a simple smile, eye-to-eye contact and a handshake. This makes the world of difference to the sales process. The firm also understand that consumers have many options for where to invest their money and although television and radio advertising can create brand awareness, it is actually getting the consumer to buy the product which counts towards results. The firm aim to close a sale in a way that does not leave the consumer feeling threatened but leaves them desiring and excited for the product.
The firm delivers results and a high return on investment for their clients as well as saving them money, time and the pressure of establishing their own sales force. Working closely with their clients allows Source Marketing Direct to analyse the results of the campaign daily and therefore make immediate changes and improvements to the campaign to make it as successful as possible.
Source Marketing Direct is extremely excited to work alongside their new client, Hello Fresh and is anticipating high results from their campaign, therefore improving Hello Fresh’s customer base and sales.