London firm Source Marketing Direct, MD, Hector Montalvo leads debate over concerns that traditional forms of marketing are failing signalling more effective marketing strategies must be implemented by brands wishing to survive 2013.
Source Marketing Directhosted, The Marketing Debate: Productivity of Indirect vs. Direct Marketing, earlier this week in aid of businesses who fail to reach the right audience through traditional forms of marketing.
The 90 minute encounter was Hector Montalvo’s chance to promote the benefits of in-store promotions as a direct form of marketing that offers a higher ROI than many traditional marketing solutions, enabling the Managing Direct of Source Marketing Direct an opportunity to solidify his company’s image as a top outsourced firm driven by marketing results.
Topics debated included ways of improving market reach, extending brand awareness and sales conversion. Marketers face a heated, confrontational debate over whether excelling through traditional forms of marketing such as TV Advertising and Billboards actually leads to closed sales or improved brand loyalty.
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The objective outlined by Source Marketing Direct was to prompt businesses to think of alternative marketing methods which will reach specific audiences. ‘Direct Marketing is on the rise and I think this debate outlined some of the benefits, the most prominent being the ability to gather concrete information that can provide evidence of the effectiveness of this marketing medium. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. The conversion rates proven through direct marketing are a constituent that traditional forms of marketing struggle to compete with’ says Hector Montalvo, MD at Source Marketing Direct.
The debate was the first of its kind in the outsourced direct marketing industry. Following the multitude of valid points discussed Source Marketing Direct are considering a follow up in the first quarter of 2013. ‘I think we could all agree that multi-channel marketing is important for a brand so it is not a matter of choosing direct marketing over traditional forms of marketing, what we were trying to do here today was emphasize where the best marketing ROI’s are coming from and putting that into perspective. To host a similar discussion early next year would be beneficial for all of us to assist in realigning marketing strategies for our constantly changing industry’ added Hector Montalvo.
Source Marketing Direct assists businesses roll-out direct marketing campaigns that are focused on measuring conversion rates; they have also implemented a new system that allows tracking of acquisitions in live time which adds further value to reporting sales conversions. The firm successfully dominate the outsourcing market in 5 of the UK’s major cities and have plans to further expand throughout the New Year.
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